As the Design Lead, I was tasked with creating a logo for this start-up organization. My Initial drafts explored literal and thematic elements, sometimes branching into fringe tangents, including iconic Berlin references, mythology, adventure, puzzles, fantasy and fun itself. Some of the more memorable examples are featured here.
After cranking out an entire collection of digital concept ideas, none of them seemed to strongly resonate with the company values, exemplify the team or our projects.
I was stuck, and I knew it.
To address this, I went on a tangent design spree, entertaining flippant ideas, listening to experimental music and drinking a lot of espresso. Eventually, I landed on a core design element that anchored the rest of the process, and also provided a palette to work with....
By combining the 8-bit roots of video game graphics with the playful spectrum of a rainbow, I created this playful, versatile and pixellated visual anchor.
As a long-revered visual element, the pixel is synonymous with video game culture and modern design. Though not enough to form a logo, this visual element became the key influence for the Studio49 visual identity.
After defining this visual direction, I took a break from logo concept design to explore ways to explore and interpret it, reflecting upon how to illustrate the people, personalities and values within the team.
After interpreting the likeness of each individual, I then selected a palette from the Pixel Spectrum element, and assigned coloured backgrounds for roles. Developers became Magenta, Designers and Artists were cyan, executives = rainbow, Project Managers = black and HR was coded yellow. (I also created a profile for our beloved coffee machine).
Though effective as static images, these portraits lacked true dynamism. By carefully animating each character, I added a glimpse of personality through simple .GIF animation. The result was overwhelmingly positive, and this playful visual treatment became another component of the Studio49 brand identity.
At this point, I began experimenting with typography pairing. Based on the digital team portraits, I developed and printed business cards and other collateral to support my existing work.
The complete Studio49 brand required a missing organic element - something truly unique to create an appropriate, viable logo.
For the second time during this project, I found myself in a creative lull. Exhausted, I wasn't sure how to constructively progress,
I reassessed my digital process and resolved to try something new, using analog means, materials and methods to see what might happen. In addition to my digital design work, I am also a craftsman, scavenger and industrial artist, creating furniture and decor. Thus, I turned to this applied skill set to realise a semi-permanent signage idea.
A stark contrast to my previous colourful identity elements, this bespoke 49 was then mounted on wooden palettes, braced with rebar and mounted to the studio lobby ceiling.
I had finally found a potential logo solution for Studio49 GmbH.
Next, I digitally recreated the installation, and colourized pieces using the existing pixel portrait palette.
To create an app onboarding screen animation. I then ordered the pieces into layers and animated them to appear exponentially faster, as though built from scratch, like the lobby signage itself.
Finally, I shot photographs of the office space and designed a responsive, scrolling Studio49 website.
Lebenlang is a digital magazine conceived, developed and launched by Carry-On Trade Publishing (COTP) in Berlin, Germany.
Focused on health and lifestyle trends for an aging German populace, Lebenlang provides resources and information alongside calm, clear layouts and minimalist design.
After preliminary research, I remembered the ancient Greek allegory of the Moirai: a trio of sisters responsible for the direction of fate and control of the metaphorical thread of life of every mortal from birth to death. I drew inspiration from this myth and began working with familiar life symbology, including lines, branches, circles, curvy shapes... and ribbon and string.
While visiting the COTP office to review these and other concepts, I used a scrap yard of yarn leftover from a previous product shoot to explain and exemplify continuous line.
By physically manipulating the string into looping LL shapes, I immediately recognized the vast potential of this idea. Combining design and metaphor, this concept calmly conveyed direction, path, horizon, story arc, lifecycle and continuity, a perfect representation of the project.
Together, we conceived packaging applications and video ideas to reinforce the concept, involving knitting, food, toys, gift wrapping and other materials and scenarios.
Following this unexpected brainstorming session, three of these concepts were produced, shown here.
By inverting the original line version, I created an alternate variant that provided negative space.
This representation was suitable for colour contrast or image imposition, as seen in the examples below.
Café Logo Design
Café Logo Design
Bulbul (which translates to 'nightingale') is the family name of the proprietor, and that of the business itself.
Using the concept of the nightingale as a primary influence, I explored concepts involving bird silhouettes, feathers, wings, birdcages and flight.
Early on, I realized the potential of the capital B as a typographic opportunity to convey wings, or flight.
I capitalized upon this idea and created a stack of variations combining the letterform with a simplified bird, ultimately using uniform, minimal lines to combine the two and emphasize both at once without compromising either.
The decor was being constructed as I was also working, which allowed us to discuss and review building materials and compare interior design flavours.
Industrial, raw, vintage, antique and modern, the space itself is eclectic and inviting, a mix of german architecture, arabic flourish and Kreuzberg cool.
Identity design and collateral for Port Dover's first and only street-style gourmet restaurant.
Retail Company Identity design
Retail Company Identity design