Earlier last week, my social media feed was flooded with stories about how the climate in all of Canada was colder than that of the planet Mars.

Of course, this phenomenon was ripe for a design/branding idea, which I developed and now kinda like more than 'We Are the North' campaign.

To my surprise, I could not easily determine the accurate weather symbology for 'colder than,' although I'm sure it exists as either a standard math and/or physics symbol. If you have insight into this curiousity, please comment below.

Thanks and enjoy!

COLDER THAN MARS concept (c) DANKO 2015