Neverdale Park is a colourful, free to play match-3 mobile game set in a mythical, retro forest amongst fantastic woodland creatures.
My contributions to this game included brand and identity design, UI, UX, typography, creature mythology and marketing content.
As the Communications Designer at Studio49, I coined the game title, designed the logo and iconography, created the style guide, shaped the story and helped develop the creature mythology.
I also designed all of the typography used in the game, contributed to UX & UI processes, and created marketing and promotional material for international campaigns.
After meeting our vertical slice milestones, exceeding investor expectations, receiving positive user-test feedback and polishing the game UI, the Studio49 Team successfully soft-launched Neverdale Park via Google Play in Brasil in the spring of 2017.
While experimenting with an ideation cloud of word combinations, 'Neverdale Park' emerged as my favourite title candidate, and was unanimously accepted by the team and stakeholders.
With a definitive title, I began to explore a variety of logo concepts, styles and treatments.
I drew inspiration from existing game art, our working prototype and the initial story drafts.
During my logo exploration, four strong logo concepts developed: The Jackalope, The Spooky Eye, The Retro Badge, and The Wooden Sign, all clearly displayed here.
During logo development, I simultaneously created four game typefaces.
They're available for review and download available here:
Wolpertinger is a wonky semi-serif typeface, designed for body copy.
DankoScribble is a script typeface based on my own shorthand.
Personified by the character who bears its name, Woody is a playful display font.
Designed for UI indicators, Team Logo is a thick, bold display font that carries the style of the game art.