combining analog and digital methods, I crafted A UNIQUE logo and brand IDENTITY for Studio49.
This challenging corporate branding project involved numerous concept explorations, five bags of coffee, power tools, a pile of junk and two skilled hands.
Let me walk you through the design process...
Formed in April 2016, Studio49 was a mobile games studio located in Kreuzberg, Berlin. Studio49 developed fun, whimsical, colourful games for international audiences of all ages.
As the Communication Designer, I was tasked with creating a logo for this start-up organization. My Initial drafts explored literal and thematic elements, sometimes branching into fringe tangents, including iconic Berlin references, mythology, adventure, puzzles, fantasy and fun itself. Some of the more memorable examples are featured here.
Not fully satisfied the direction of these concepts, I hit a creative block.
After cranking out an entire collection of digital concept ideas, none of them seemed to strongly resonate with the company values, exemplify the team or our projects.
I was stuck, and I knew it.
To address this, I went on a tangent design spree, entertaining flippant ideas, listening to experimental music and drinking a lot of espresso. Eventually, I landed on a core design element that anchored the rest of the process, and also provided a palette to work with....
By combining the 8-bit roots of video game graphics with the playful spectrum of a rainbow, I created this playful, versatile and pixellated visual anchor.