Creative Monster

13th Alcohol Interlock Symposium

Event Identity Proposal



Set in the beautiful city of Helsinki, the identity design for AIS 13 is heavily influenced by Finnish flora, fauna, scenery and art. 


The palette is derived from Finland's national colours, and a special pattern was designed in the monochromatic style of traditional Finnish art, replacing depictions of animals and plants with breathalysers, traffic symbols and safety iconography. 


The preliminary design proposal for the event includes the event logo, palette, typography, collateral, gifts, website, social media and other assets.